“In the same second that 1.08 million auction hammers fell, the holographic phantom screen in Myeongdong, Seoul, was projecting Korean fans onto a virtual stage.”

On June 10, 2025, a mint colored LABUBU doll that was 131 centimeters tall was sold for 1.08 million yuan at the Yongle Spring Auction, setting a record for trendy toy transactions. This small monster with fangs and furry fur is not an isolated case – the global limited edition 15 brown version was simultaneously sold for a high price of 820000 yuan.

On the streets of New York, London, and Tokyo, the scene of young people queuing up all night to buy has become a norm: Las Vegas consumers in the United States wait in the early hours of the morning, London stores are forced to remove products due to chaotic buying, and the Caicai Cat co branded product in Shibuya, Tokyo sells out within 7 minutes of its launch. In just a few months, this IP, created by a Chinese designer, has become a gift for Beckham’s daughter, a portable pendant for Rihanna, and even awarded the title of “Magical Thailand Experience Officer” by the Tourism Authority of Thailand.

Part 1

The Cultural Phenomenon of Global Flames

When the ‘Korean Wave’ meets Chinese screens

In July 2024, Seoul’s Myeongdong Pop Mart opened its first K-POP themed store. The store covers an area of nearly 400 square meters and features K-POP style multi IP themes. It is divided into three floors, each with a photo check-in area where consumers can interact with their favorite IPs at any time. The first floor combines K-POP themes to create a MEGA stage, while the third floor features a photo area with K-POP music and video atmosphere designed with the concept of “becoming the protagonist of MV”, providing fans with a separate space to interact with IPs.

After a year, Pop Mart Myeongdong store has once again become popular: On the early morning of June 11, 2025, hundreds of people pushed and shoved outside the flagship store LABUBU in Myeongdong, Seoul, causing Pop Mart to announce the suspension of offline sales in South Korea. This event, dubbed by South Korean media as the ‘Elf Uprising’, reflects the unprecedented overseas influence of Chinese IP.

On the third floor glass curtain wall of the Myeongdong K-POP themed store, the IP under Pop Mart is circulating on the FutureXLED™️ holographic phantom screen. LABUBU raises his right hand, and downstairs are bustling young people queuing up to enter the store. This LED holographic phantom screen, which attracted onlookers as early as last year, is a product independently developed by FutureXLED™️.

In the footage of Xinhua News Agency’s report, it became a visual pivot for the collision of Chinese and South Korean trendy cultures: as South Korean fans cheered for the trendy IP that voted to “debut”, the streaming light on the screen was synthesizing their figures into a virtual singing stage in real time.

Part 2

Deep localization

The Global Strategy Password Behind a Screen

The success of PopMart Myeongdong store lies not only in the trendy design itself, but also in the immersive cultural magnetic field it has built – this is a model of China’s technology and business intelligence synergy going global.

Cultural resonance: from “hardware output” to “scene co creation”

The Myeongdong store is located in the heart of K-POP culture, and FutureXLED™️ holographic phantom screen is deeply integrated into the store’s narrative:

The first layer of MEGA stage uses holographic technology to restore the light and shadow of idol concerts, while the third layer of MV shooting area dynamically captures consumer movements and transforms them into virtual images in real time. This design accurately echoes South Korea’s “check-in culture” and topped the social media hot search list in Seoul within 7 days of opening. When interviewed by the media, Wen De, President of Pop Mart International, replied, “In Korea, stores are not physical stores, but fashion shows for young people to express themselves.

Technology Empowerment: How LED Holographic Phantom Screen Can Crack Localized Pain Points

Traditional overseas stores often suffer from cultural barriers, leading to a lack of adaptation to the local environment. In response to this, FutureXLED™️’s solution is:

Dynamic cultural adaptation – customizable screen content that can be remotely updated with holidays/hot topics;

Space Efficiency Enhancement – With a light transmittance of ≥ 92%, the window display function is retained, resulting in a 40% increase in customer conversion rate.

This flexible adaptation of “technology+culture” has enabled PopMart to stand out in the fiercely competitive Myeongdong business district, with a daily average customer flow of over 5000 per store.

Part 3

Revelation of Digital Going Global in Supply Chain

Chinese brands and supply chains from behind the scenes to on stage

From the collaboration between FutureXLED™️ and PopMart, to the global success of LABUBU, and to the rise of PopMart ‘s Myeongdong store, it marks a qualitative upgrade of Chinese brands and supply chains in the global industry chain, while providing new methodologies for Chinese enterprises to globalize.

From OEM to technical standard setting

In the past, Chinese screen manufacturers relied heavily on international brand OEM, while FutureXLED™️ holographic phantom screen adopts self-developed nano crystalline coating technology, achieving a breakthrough in 92% transmittance and 80000:1 contrast, becoming the world’s first large-scale commercial case in retail scenarios. As Wang Ning, founder of PopMart , said, “Made in China is no longer just a cost label, it has become synonymous with quality and speed.

Reverse definition of scene value

PopMart originally planned to use conventional LED display walls, but the FutureXLED™️team innovatively proposed a full range of LED phantom screen solutions to avoid affecting window displays and store lighting.

Dynamic display windows attract passersby and reduce customer acquisition costs by 30%; The user generated content (UGC) feature automatically generates short videos for each interaction, driving social fission and dissemination. The data shows that the average unit price of stores equipped with this screen has increased by 65% compared to ordinary stores, confirming the direct value-added of technology on consumer experience.

Technical anchor: Softening cultural barriers with hard technology

The immersive experience brought by FutureXLED™️ holographic phantom screen has dissolved the “foreign feeling” of Chinese IPs such as LABUBU. When Korean consumers cheer for the customized version of “kimchi LABUBU” on the screen, technology has become a catalyst for cultural identity. This is similar to PopMart ‘s LABUBU temple themed store in Thailand – localization is never just about simple symbol pasting, but deep empathy supported by technology.

Part 4

In the showcase of the world

Light up the light of China’s creation

When the camera of Xinhua News Agency captures the dazzling light and shadow of PopMart Mingdong store, behind it is the dance of Chinese technology and trendy IP. The value of  FutureXLED™️ holographic phantom screen has long surpassed the hardware itself – it is not only a medium for cultural globalization, but also a translator for localization, and a declaration of China’s supply chain from “integration” to “defining standards”.